The self-service tool lets you target by demographics and interests quite effectively, but with Power Editor you can now upload customer lists using email addresses or phone numbers.
On top of this, if the advert asks people to download an app or large file it should only target users connected to wifi rather than using their mobile data.
Similarly, mobile ads may produce a much greater return, so why waste money on desktop? If you’re still using Ads Manager, here are seven reasons why you should make the switch and download Power Editor today.Īds Manager lets you choose whether to advertise in the Newsfeed or the Right Column, but what if you’re specifically looking to target mobile devices or desktop Newsfeeds? You may be advertising a url that isn’t mobile compatible or only compatible with certain devices, in which case you’re wasting a good proportion of your budget if you aren’t excluding those devices from your audience. You can create, edit, manage and optimize ads, campaigns, and Page posts in bulk, across a large number of different ad accounts and Pages.” “Power Editor is an advanced tool that helps businesses efficiently manage multiple campaigns and ads on Facebook.
Yet, it seems that many marketers are still being lured by the simplicity of the ‘Boost Post’ button.įor those that haven’t used it before, Power Editor is a free Page and ad management tool from Facebook that can be downloaded using Google Chrome. If you’re managing a large number of Facebook advertising campaigns, Facebook Power Editor offers a number of advanced options that aren’t available in Ads Manager.